On this episode of the Canadian Entrepreneurs Podcast, Pat interviews Chris Doré, CEO of Scarlett Nova, an AI consultancy helping businesses understand, adopt, and get value from artificial intelligence.
Chris shares how his background in applied AI, business, teaching, and entrepreneurship eventually led him to launch Scarlett Nova. He explains why AI adoption is about much more than simply buying new tools, and why businesses need to understand their current systems, workflows, data, and people before deciding where AI fits.
The conversation also explores Chris’s own entrepreneurial journey, including the transition from successful corporate careers to entrepreneurship, learning to embrace risk, and discovering that the risk of not taking action can sometimes be greater than the risk of trying.
You’ll also learn:
- why businesses should understand their current situation before adopting new technology
- how education and training can make the difference between adopting AI and actually using it effectively
- why talking to potential customers is one of the best forms of market research
- how relationships, referrals, and networking can drive sustainable business growth
- why entrepreneurs need to treat sales conversations as opportunities to learn
- how providing valuable educational content can help establish trust and thought leadership
- why good businesses are built through relationships rather than quick transactions
- the importance of paying attention to data and adjusting your marketing approach based on what is working
- why entrepreneurs should focus on creating value and continuously learning
This episode is ideal for entrepreneurs, business owners, and leaders navigating AI adoption, sales, marketing, and the realities of building a business in a rapidly changing environment.
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