In this episode of the Canadian Entrepreneurs Podcast, Pat interviews Sari Cantor, Parter at Recruiting in Motion, who has spent nearly 30 years in recruitment and 15 years running her own business.
Sari shares her journey from falling into recruitment to building her own firm, and why she decided to leave a large recruiting company after realizing there was a better way to do things. She talks about building a business while raising a family, the importance of work-life integration, and why surrounding yourself with people who complement your strengths can make all the difference.
The conversation also explores how technology and AI have changed recruitment, why the human side of hiring still matters, and how entrepreneurs can use relationships and real-world conversations to test an idea before investing heavily in it. Sari also shares her advice for business owners who are struggling, including why it’s important to identify the real problem before trying to fix everything at once.
You’ll also learn:
- why relationships and networking continue to matter in an increasingly digital world
- how to recognize your strengths and build a team that complements them
- why entrepreneurs should regularly reevaluate what is and isn’t working
- how talking to customers can help validate a business idea before you launch
- why it’s important to understand the financial realities and risks of starting a business
- how to identify the real source of a business problem before trying to solve it
- why reaching out to others, including competitors, can lead to valuable ideas and solutions
This episode is ideal for entrepreneurs, founders, business owners, and professionals looking for practical insights on building relationships, starting a business, playing to your strengths, adapting to change, and navigating the challenges that come with running a business.
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