In this episode of the Canadian Entrepreneurs Podcast, Pat interviews Shannon Ferguson, CEO & Co-Founder of FanSaves, a platform helping sports teams connect fans with discounts and sponsors.
Shannon shares the story of building FanSaves and how the company discovered its ideal market by starting small, listening to customers, and learning through experience. She explains why entrepreneurs shouldn’t be afraid to work with smaller clients early on, especially when those relationships provide valuable feedback that can shape the business.
The conversation also explores how FanSaves adapted during COVID, when sports teams were forced to transition digitally, and how that disruption created new opportunities for the company.
You’ll also learn:
- why you don’t need to have everything figured out before starting a business
- how working with early customers can help you refine your product and find your niche
- why entrepreneurs need to be willing to adapt when circumstances change
- how perfectionism and fear of failure can hold entrepreneurs back
- why customer feedback and real-world experience are essential to building a better business
- how unexpected challenges can create new opportunities for growth
This episode is ideal for entrepreneurs, founders, and business owners looking for practical insights on starting before you’re ready, finding your market, adapting to change, and building a business through continuous learning.
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