In this episode of the Canadian Entrepreneurs Podcast, Pat interviews Taylor McMaster, Founder of DOT & Company, a fractional account management company that helps marketing agencies improve client retention.
Taylor shares how her career in marketing eventually led her to entrepreneurship and the realization that she didn’t actually want to build a traditional marketing agency. After recognizing that her strengths and interests were in client relationships, project management, and organization, she pivoted to a business focused on fractional account management. What started with Taylor working directly with a handful of agencies quickly grew through word of mouth, eventually becoming a team-based business.
The conversation also explores Taylor’s experience building DOT & Company with the goal of eventually stepping away from the day-to-day business. She explains why she focused on recurring revenue, clean financials, documented processes, leadership, and removing herself from key roles before the company was acquired. Taylor also talks about the reality of selling a business, why the process can take years, and how important it is to find the right buyer and relationship.
Taylor shares honest advice for entrepreneurs at different stages, including why staying focused can be difficult when you constantly have new ideas, why starting small can be a better way to test a business idea, and why entrepreneurs need other people they can be vulnerable with when things get difficult.
You’ll also learn:
- why recognizing what you actually enjoy doing can help you find the right business opportunity
- how starting small can help you test an idea before making a major commitment
- why staying focused is important when you’re surrounded by new ideas and opportunities
- how systems, processes, recurring revenue, and a strong team can make a business less dependent on its owner
- why entrepreneurs should think about their eventual exit long before they’re ready to sell
- how surrounding yourself with other entrepreneurs can help when running a business feels lonely
- why it’s important to appreciate your wins instead of always focusing on what’s next
This episode is ideal for aspiring entrepreneurs, founders, agency owners, and business owners who want practical insight into starting and growing a business, building systems and teams, preparing for an eventual exit, and navigating the emotional side of entrepreneurship.
Watch Now!
Listen Now!